Retail In Depth

Insect ice cream: Why The Economist started using experiential marketing

Insect ice cream: Why The Economist started using experiential marketing

The Economist's CMM explains why ice cream made with grasshoppers and mealworms was a good fit for the brand.

State of the Industry: Associations Report 2018 highlights revealed at directors' dinner

State of the Industry: Associations Report 2018 highlights revealed at directors' dinner

Guests got an early look at the results of the first ever SOTI: Associations Report, including research on destinations and ROI.

Three of a kind: Retail sector staff events

Three of a kind: Retail sector staff events

C&IT's latest three of a kind feature compares and contrasts a trio of the best events for retail company staff.

Spotlight on... Sarah Lawrence, business events expert, B&Q

Spotlight on... Sarah Lawrence, business events expert, B&Q

C&IT talks to Sarah Lawrence, B&Q's business events expert, about how the company keeps abreast of the latest trends.

Brand Lowdown: B&Q builds brand belief

Brand Lowdown: B&Q builds brand belief

C&IT gets to grips with how home improvement retailer B&Q uses events to engage staff, maintain brand values and sell effectively.

Case Study: Frijj 'Anything but Vanilla' conference

Case Study: Frijj 'Anything but Vanilla' conference

The bold choice of an asylum-themed club for its conference in September focused Frijj staff minds on the 2016 drive for 'Anything but Vanilla'.

Singapore promo image

Destination Guide: Singapore

In-depth guide to the most exciting hotels, venues and activities in the Asian state.


Lisbon

Destination Guide: Lisbon

In-depth guide to Portugal's capital and one of Europe's most intruiging cities.

Destination Guide – Moscow

Destination Guide: Moscow

A dynamic metropolis and business centre at the crossroads of Europe and Asia.