While some agency MDs are optimistic about the future prospects for the UK events industry, others are nervous about the current political uncertainty and Brexit negotiations.
Corporate planners from Cision, DXC Technology, Lloyds Banking Group and Which? share why budgets, finding new and interesting venues, delivering more for less, Brexit and getting internal stakeholders to try something different are all key challenges in 2017.
London remains by far the favourite destination for events at home, while the US and Asia are growing in popularity further afield, according to C&IT's research.
Top Banana Communication ranked joint 36th position in C&IT's Top 50 UK Agencies table, based on its 2016 UK event-based turnover.
Almost a fifth (17%) of agencies surveyed for C&IT's State of the Industry Report said they have, or plan to, open an office overseas in 2017. But what is driving these ambitions?
Event apps are top of the technology agenda for 2017, with 60% of corporate event planners saying they will create one in the next year, according to C&IT's State of Industry Report.
In this competitive sector, brands are striving to be different and are demanding events that set them apart, but on flat budgets.
Regulation and the need for transparent reporting is shaping the nature of the sector's events and how it spends its meetings budget.
As IT and telecoms undergoes 'dramatic waves of change', event planners struggle to keep pace with developments.
The buoyancy of the automotive industry is reflected in the type and number of events being held.
The buoyancy of the food and drink industry has led to increased investment in marketing support, including events and experiential activity.
High-impact, cost-effective events that demonstrate strong ROI are the order of the day in the finance sector.