Social Media and Live Events: A Winning Formula?

Intuitively, social media and events make a perfect match – they share a common purpose to create a dialogue, a buzz, and the exchange of ideas.

As part of The Power of Live series, Event Magazine, C&IT Magazine, and Brand Republic, in association with Cvent, conducted a survey of 576 event marketing professionals to discover how social strategies were integrated into the events they produced. The respondents came from a variety of backgrounds, including those who work on conferences (48%), fundraisers(10%), workshops (7%), and internal meets (7%), with 33% having worked on events for over 5,000 attendees.


The Power of Technology is the final webinar in this series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. This final instalment brings it altogether, as we explore how to enhance events through technology, making it a core part of your event, before during and after.

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    Calum Di Lieto Editor, C&IT Magazine
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    Tim Sutter Sales executive, Cvent
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    Paul Denny Director, Rapiergroup