The Power of... Audience
The Power of Audience is the first webinar in our new series of four, where we aim to uncover the secrets to the four pillars of event success: audience, content, mobile and technology.
Matthew joined the London Cvent team in September 2014, bringing with him over 12 years’ experience in the technology arena. Oxford graduate Matthew is passionate about technology innovation and relishes in introducing new technology to the events industry. Cvent is the world’s largest event technology company, over 157,000 users leverage their integrated software globally. As a senior member of the UK Cvent team, Matthew is responsible for growth in the UK and Europe.
Prior to Cvent Matthew was sales manager for Vocus, a multinational award winning provider of cloud-based marketing and PR software, where he introduced some of EMEA’s largest enterprises to the benefits of integrated technology. He also headed up Group Operations for Consolis Systems Ltd, a group of technology companies for corporate communications. His technology sales career began with Cardpoint, where he was a key member of the senior management team; contributing to the retail solutions provider’s substantial growth from start up to a £120 million European market leader.
When not educating the events industry on the benefits of technology and intelligently automated systems, Matthew can be found with his camera taking street portraits and nocturnal landscapes to add to his portfolio. He is an internationally published photographer, having had his images used by Canon, Epson, Sky, Lonely Planet, Elle and Marketing Week.
Calum Di Lieto joined C&IT in June 2017. He joined after spending seven years working at Executive Grapevine Digital Publishing, a b2b media company that produced titles for business leaders in a variety of different functions and sectors.
He brings with him a wealth of experience in print and digital content and has been responsible for numerous re-brands and launches over the years.
In 2015 Calum was shortlisted at the British Society of Magazine Editors (BSME) Awards.
Chris has been in the events industry for 25 years, holding senior, owner and director posts for large corporates and agencies. In recent years Chris has been voted amongst the top 5 in the C&IT Power 50, and Director of the Year by the IoD. He has an MBA in Communication Strategy, and is a Chartered Director. Chris spent two years as Chairman of the HBAA and is current VP Communication at MPI UK & Ireland. After 5 years as Managing Director at Zibrant, when the company recorded its highest event turnover and profits, he left to acquire Absolute Corporate Events where he has been owner and Managing Director since 2013.
Sophie joined Barclays in 2012, following a successful career in sport sponsorship and events. From Davis Cup to London 2012, Sophie planned experiential campaigns for sponsors and fans worldwide, working with well-known brands such as Adidas, BNP Paribas, HSBC and Vodafone. Since swapping the sports world for corporate events, she has maintained her customer-focused approach ensuring engagement, audience understanding and innovation are paramount in Barclays’ events.