Big Questions Live: event marketing – the risks, the rewards and the ROI

Big Questions Live: event marketing – the risks, the rewards and the ROI

How can you align events and marketing strategies? How do you uncover the true power of event marketing? Are events a marketing power-tool or an investment risk?

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Event marketing: the risks, the rewards and the ROI
A live panel discussion 

Speakers: Alison Williams, head of events, L'Oréal UK; Matthew Stockbridge, general analytics manager, Mondelez; Catherine Maskell, managing director, Content Marketing Association; Lily Simpson, Founder, Detox Kitchen  

Live events are marketing’s power tool. They put a face on a corporation, they make human connections, they give personality to a business, they create buzz. But compared with other channels, events can appear immature – particularly when it comes to collecting, analysing and understanding data. This needs fixing.

At Big Questions Live, Campaign magazine, in partnership with Cvent and C&IT, brings together event and marketing experts to discuss how best to integrate marketing and event strategies. Join us to discover and debate the changing face of event planning.

We consider…
- Marketing v event: what are the barriers of integration?
- Why digital and event channels/strategies work better together than standalone
- How do you prove ROI?
- How to use data more effectively, efficiently and collaboratively
- How to align strategies for stronger, more measurable results

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