The Power of Live
Wake Up Your Venue Sourcing with Technology and Innovative Strategies
Your preferred venues, favourite hotels and selection processes – is this really enough to keep up with increasing client demand, a need to reduce costs and maximise opportunities and choice?
Everything from farms to castles, to conference centres or exhibition spaces, the options available to event organisers are diverse. Some venue requirements such as price or location will forever persist, but improved technology and connectivity plus adventurous delegates has created a more exciting selection process than ever before.
In our final Power of Live focus, we will look at shaping up and kick starting a new chapter in today’s event planner’s venue sourcing strategy.
In the fourth part of our series, the focus is on the live event. We’ll be looking at how events can inspire, engage and create truly unique experiences for delegates.
Our webinars and expert reports will reveal strategies to deliver a seamless first impression at arrivals, build interactive experiences and why gamification has become the buzzword of the events industry.
For the organiser, the ability to track and stay in real-time contact with delegates and attendees is the foundation for creating an agile and dynamic event experience. Plus, a good on site technology solution can provide invaluable data to measure an event’s success.
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with 1,700+ employees and more than 12,600 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.
In the third part of our series, we will be investigating how using an event management platform can increase productivity and reduce costs. It is no secret that an event planner must have an ‘always on’ attitude, as they deal with an endless ‘to do’ list before the live date. To succeed, therefore, organisers must have a concrete understanding of their progress and budgets, whilst having insight into how to maximise the impact of their next move.
Over the next two months, The Power of Live will look at the current systems and processes being employed by event organisers. In turn, with the help of expert guests, we will share the ways in which organisations are leading in this area. This will include how to increase attendance, improve marketing response rates, track budget vs. actual costs, and streamline marketing.
In partnership with Cvent, we hope you will find our webinar, eBooks, expert reports and videos a useful resource in your event planning. Join our community of over 1,500 event professionals now, by registering here.
In the second part of our series, we turn our attention to the world of apps. Your attendees (and, indeed, all of us) are spending on average 2 hours 42 minutes on their mobile devices, of which 2 hours 19 minutes is down to app usage. Having an event app is no longer just ‘nice to have’, instead your attendees are beginning to expect it.
This series, produced in partnership with Cvent, will give you proven insights into how to take your live events to the next level. Through a range of webinars, eBooks, surveys and expert reports we will bring you the latest thinking and best practice on everything from social media through to Apps and event marketing strategies.
Welcome to Power of Live, a destination of learning for event professionals brought to you in partnership with Cvent. This hub offers exclusive access to expert reports, dedicated research and interactive webinars – giving you the chance to hear from experts from leading brands and agencies and stay in the know.
Join the conversation on Twitter
Latest from C&IT magazine
Posted on 16 January 2018 | 12:32 pm
Posted on 16 January 2018 | 10:51 am
Posted on 16 January 2018 | 10:25 am