With C&I taking up sizable portions of B2B marketing funds, the onus is on organisers to defend the spend. While ROI is critical, the real impact of events transcends profit.
The tide is finally starting to turn for CSR as far as business events are concerned. Ensure that you keep up with the developments.
Marketers and event professionals know that the importance of experience their brand can offer is increasing. So how can you create moments worth sharing before, during and after the event?
Amplify and enhance the experience of delegates and the opportunities open to sponsors by transforming your content and embracing diversity.
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