Heart of industry: it’s all about the location

With the rise in the popularity of association and corporate events, organisers are going to greater lengths to provide delegates with unique, memorable and professionally fruitful experiences.

Immersive experience has gone from an outlying concept to a central tenet, and traditional networking and conference venues are increasingly having to adapt to the changing needs of their audiences, sometimes without much success.

In this exclusive case study EventInsight, in partnership with the University of Sheffield, look to explore a location that breaks the boundaries of innovation and promises delegates a unique experience.