On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles into law. 2018 is witnessing the biggest change in data protection and privacy but what will happen after D-day has come?

As of 25th May you'll require compliant policies, robust processes and continuous evaluation of your data. Data Protection, Privacy and Trust will firmly be integrated into your business whether you like it or not.

Join us at the second instalment of C&IT’s GDPR Roadmap for a tangible and practical guide on how to navigate this new GDPR setting and we'll provide an actionable and tangible help for organisations to continue their drive to achieve ongoing GDPR compliance and gain a strategic advantage over competitors.

This half-day meeting has been designed to help you myth-bust key misconceptions around GDPR and help you define what concepts such as "legitimate interest" or "consent" really mean for event professionals.

NEW! The agenda includes a "GDPR Legal Clinic" hosted by Dean Armstrong, Barrister and acclaimed author of the book "Cyber Security: Law and Practice". Don't miss the chance to ask burning questions in a private 1-2-1 meeting with a legal expert!


Why should you attend?

  • Make sure you're completely compliant and understand the rules and regulations that comes with GDPR  
  • Hear from leading data compliance officers and GDPR consultants  and gain a unique insight into the implications post GDPR.
  • Take advantage of our rountables and ask our experts questions about your GDPR worries.
  • Network with other delegates and discuss the challenges GDPR has or has not created.

Agenda

08:00 Registration and morning refreshments

08:30 - 09:00: The GDPR Clinic

This is a unique opportunity to ask a legal expert or consultant your own questions and clarify any doubt you may have in a 1-2-1 private session. [Limited places available]

09:00: Chair's opening remarks

Calum Di Lieto , Editor, C&IT

09:10 Examples of Privacy Policies and Opt-In Processes

  • How do you comply to your privacy policy and statement?
  • What should an opt in statement for event marketing look like under GDPR?
  • Practical examples of right and wrong language formulation for opt in requests
  • Is a “double opt-in” process the best approach for event professionals?
  • CRM Systems: storing each opt-in action against the corresponding customer record as evidence of their consent

09:40 Panel Discussion: Myth-busting What Legitimate Interest and Consent Mean Under GDPR

  • Truly understanding the lawful basis on which you have processed information
  • Where does legitimate interest stop and consent starts?
  • How to document your process and maintaining evidence on a long term basis
  • The human factor: changing the mindset of your teams
  • Working with Non-EU countries - How to make them GDPR compliant ready

10:15 Networking Break

10:15 - 10:35: The GDPR Clinic

This is a unique opportunity to ask a legal expert or consultant your own questions and clarify any doubt you may have in a 1-2-1 private session. [Limited places available]

10:35 Tailored Round Table Discussions

Join your ad hoc round table and have the opportunity to share your key concerns and benchmark what your peers are currently implementing against your own strategy. This is a unique environment to work together and create best GDPR practices and go back to your office with practical and tailored tips.

Agency Roundtable

Some food for thought:

  • What kind of contract your client should have in place?

  • Are we, agencies, supposed to be the ones to show clients how it’s properly done?

  • Marketing tools for clients and prospects

  • Ensure all my vendors are GDPR ready

Corporate Roundtable

Some food for thought:

  • How you examine and store your data across different departments

  • When and how to use your registration platform

  • Looking at your subscription model and how that affects the event side of your business

Venues Roundtable

Some food for thought:

  • Managing data collection on site

  • Workflows and techniques to securely bring together data collected in different ways

  • How to manage old subscriber lists without losing them

  • How to clear out old data on a practical level

Association Roundtable

Some food for thought:

  • Looking at your membership and learning how to use marketing communications to fulfill contract obligations

  • Contracts: How to word our Privacy and Data policies

  • Data management tools to safely access, store and share data

10:40: Chair’s closing remarks

                          Ticket Price
Ticket price £155
Date: Friday 29th  June 2018
Time:   08:30 – 10:45am

Event sponsors: