ROI on your events

A marketer's guide to getting maximum impact from live events

Events offer opportunities you may be missing. Today’s marketer’s have more tools than ever to reach, engage and convert customers and prospects. Live events are integral parts of the buyer’s journey to drive awareness, create new leads and accelerate opportunities. Post-purchase, live events continue to play a key role in driving adoption, increasing customer loyalty and driving upsell and cross-sell opportunities.

That said, for too many marketers live events remain disconnected from the rest of their marketing activities. To truly integrate live events with the rest of your tactics and channels, you need to change the perception of live events and maximize their impact to drive more revenue. In this eBook, we’ll show you, step-by-step, the many ways you can (and should) maximize their impact, and set the foundation for an events program that feeds the sales funnel and builds revenue year after year.


Mobile event app benchmark report

What makes a superstar event? Do you determine your success simply by total revenue? Memberships? Or does your event live and die based on growth from the previous year? However you measure success, you need a yardstick to compare it against. And here, we’ve gathered the data from 1,465 events to show how our clients are meeting and exceeding their goals using theCrowdCompass mobile event app. Using this data, we also want to give you the tools to make your event a success.


Event marketing – the risks, the rewards and the ROI 

How can you align events and marketing strategies? How do you uncover the true power of event marketing? Are events a marketing power-tool or an investment risk? These are the questions we asked at Big Questions Live, in partnership with Cvent as we brought together event and marketing experts to discuss how best to integrate marketing and event strategies. 


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