What can I expect on 11th June?

The inaugural C&IT Surgery is a one day event in London that has called in some of the industry’s finest event “surgeons” to provide swift and effective treatments to cure your event headaches once and for all.

Join fellow event organisers from top brands and agencies such as Walgreens Boots Alliance, CWT Meetings and Events,  and Shelton Fleming for an interactive day filled with a lively panel and intimate clinics where you’ll examine topics such as:

  • The invisible workload - putting an event together can involve many thankless tasks, so how can event organisers get the recognition they deserve? 
  • Personalisation - the art of producing an environment in which audiences are immersed and that creates real engagement between people in the environment and event stakeholders.
  • How technology can help sustainability - turning around the wasteful stigma associated with the events industry and how new technology can aid the transition.
  • Event marketing - understanding the value of events in the marketing mix and utilising the best platforms and technology to help with campaigns.
  • The experience economy - once you get attendees through the door – what happens next? How do you ensure their experience of your event keeps them coming back for more?

The Surgery will aid your recovery, providing you with the tools you need to combat your next event hiccup-free.

Sounds interesting - can I come?

The C&IT surgery is open to event organisers from corporate, agencies, and associations. Places are limited and will be confirmed on a first-come-first-serve-basis.

How do I register?

It’s simple - you won’t feel a thing. Click the button below to join the big dogs and apply for your place.

Meet the "Surgeons"

Max Métral, Senior Analytics Manager, Formula 1®

Dan Brain, Co-founder, Content & Marketing Director, MAD//Fest

Ian Houghton, Co-founder, MAD//Fest

Kim Myhre, Managing Director, MCI Experience

Charlotte Boaden, Engagement & Events, Nationwide

Dane Cave, Head of Marketing – Events, Institution of Mechanical Engineering

Tracy Gold, Founder and Tech Sustainability Consultant, BraveRetail 

Matthew Howarth, Business Development Manager, Cvent


10.00 - 10.30 Registration & Coffee/pastreis

10.30 - 10.35 Opening remarks from Calum Di Lieto

10.40 - 11.00 Content session: Getting the most out of industry events

11.00 - 11.30 Panel discussion: Making the most of event data

11.30 - 11.40 Coffee break

11.40 - 13.10 Clinic discussions

13.10 - 14.20 Lunch 

14:30 - 15:50 Clinic discussions 

15.50 - 16.00 Closing remarks & Key takeaways


etc. venues Monument

8 Eastcheap

London EC3M 1AE