Business growth is becoming increasingly competitive in the world of events, and in this fast-paced and ever-evolving sector, companies are under great pressure to up their game and develop the most effective plans to keep up with competition.

This strategic breakfast briefing will examine business growth within the event industry, reflecting on the opportunities to expand your event portfolio. Industry experts and key strategists will share tips, pitfalls and lessons learnt when it comes to growing organically and using alternative methods of generating business expansion.

Why attend?

  • Get real advice from expert business strategists on selecting and devising an effective growth strategy
  • Hear from successful examples of business growth, including M&A from key industry players
  • Keep abreast of the latest trends in the events industry and learn how to adapt to an ever-changing environment
  • Understand how you can make a bigger impact within your agency
  • Deepen your insider knowledge of the market - Don’t miss out on the opportunity to network with your peers and meet your future business partners

This unmissable event will provide a thorough and practical analysis of real examples as well as an overview of the changes allowing you to learn about what you need to expect from the M&A process.

First Release Tickets
Subscribers £150
Non-Subscribers £160

Book today and save £20 off the standard rate (£180)

*Subscriber discount is limited to 1 per subscriber



7.45: Registration and Breakfast
8:30: Welcome from C&IT

Calum Di Lieto, Editor, C&IT Magazine

8:40: Quick-fire success stories - Uncovering the drivers to scale and growth

From driving organic growth and developing new capabilities to engaging in M&A activity, key business strategists will share their experience of scaling-up and moving their business forward.

Mark Riches, Founder and NED, FIRST

Scott Cullather, CEO, INVNT

Elizabeth Heron, Managing Director, OrangeDoor

9:20 Strategic insight - When to engage in M&A deal activity and how to make it a competitive advantage for your business

In this session, you will get the practical expertise of a strategic deal advisor on deciding whether a deal is right for your business, how to deal with private equity houses and how to get ready for a deal.

Alfonso Marone, Partner, Deal Advisory & Strategy, KPMG UK

9:50 Case study - Going through the M&A process: tips and pitfalls

Stakeholders from both sides of the transaction will talk about the experience of developing their partnership, looking back at the first steps of the journey. They will share what they wished they knew from the beginning of the process including pitfalls that can lead to M&A failure and tips to guarantee that both parties benefit in the transaction.

Simon Hambley, CEO, Strata  (from Crown)

Ewan Hurford-Jones, COO, Strata  (from Communique)

10:20 Expert panel discussion - What is the rocket fuel for business growth?

This panel of business strategists will explore key dilemmas when it comes to business growth and uncover some of the most successful ways to drive it forward.

Rick Stainton, Founder & Group Executive Director, Smyle Group

Scott Cullather, CEO, INVNT

Mark Riches, Founder and NED, FIRST

Elizabeth Heron, Managing Director, OrangeDoor

10:45 Chair’s closing remarks

Calum Di Lieto, Editor, C&IT Magazine

10.50 Networking

11:15 Event close

Get your ticket for the morning >>

* Please note that the agenda and speaker line-up are subject to change.



Calum Di Lieto
Editor, C&IT


Rick Stainton,
Founder & Group Executive Director, Smyle Group


Alfonso Marone,
Partner, Deal Advisory & Strategy, KPMG UK


Scott Cullather


Simon Hambley,
CEO, Strata (from Crown)


Ewan Hurford-Jones,
COO, Strata (from Communique)