Events industry panel questions role of new technology

The future C&I market is set to feature a hybrid of virtual and live events, according to a panel discussion at the Sustainable Events Summit in London today.

Events industry panel questions role of new technology
Events industry panel questions role of new technology

At the interactive ‘Stay grounded or stay face to face' session, panellists discussed the place of new technology in the live events industry.
 
Eventia chief executive Izania Downie told delegates: "It is a question of digital and live events supporting each other. It depends on the objective of the event - if it is being held to encourage making contacts, for example, then it needs to be live. It is about the integration of the two."
 
C&IT senior reporter Leanne Bell predicted the use of ‘hybrid events' in five years time, using technology to support live events. She added: "People need to consider the demographic of their audience and what works best for them."
 
Downie said: "In five years, there will be a marriage of virtual and live events. To make this happen, there first needs to be education and investment - a lot of investment to get the technology right."
 
Green Thing chief executive James Alexander told delegates: "The next step is to start doing it. It is a technological and behavioural issue."
 
Carbon Disclosure Project chief executive Paul Dickinson said Cisco's Telepresence system was "unbelievably good and unbelievably expensive", but added that there is a plethora of products between this and those products that do not work well.
 
Technology also has a place in the wider events process, according to Alexander. He said: "It is now acceptable to say you are not coming to a pitch, but will use Skype instead. It is a true exhibition of your values."

 

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