Schroders... on business messaging within incentives

Schroders events manager Viki Stapleton explains how she has used overseas incentive trips to communicate serious business messages to delegates.

Viki Stapleton, events manager, Schroders
Viki Stapleton, events manager, Schroders

Has Schroders ever used an overseas incentive trip to communicate serious business messages to delegates?

Yes, we run our New York Client Trip twice a year. The last one was in November, with the next one in May.

How do you integrate business information into the trip?

The business side of the trip is confined to a day-long business conference the day after the group arrives in New York, where we have an office. It's kept to just one day and the rest of the time is dedicated to networking, sight-seeing and enjoyable activities.

Why do you confine the business side to just one day?

So we're not overloading clients with information. They're more receptive afterwards because of it. It gives us the opportunity to build relationships.

How successful is this approach?

This approach allows our sales team to get a foot in the door with clients who are bombarded every day by people in our industry. It means they can call clients afterwards and not get fobbed off, and it puts Schroders at the forefront of their minds.

 

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