Schroders... on business messaging within incentives

Schroders events manager Viki Stapleton explains how she has used overseas incentive trips to communicate serious business messages to delegates.

Viki Stapleton, events manager, Schroders
Viki Stapleton, events manager, Schroders

Has Schroders ever used an overseas incentive trip to communicate serious business messages to delegates?

Yes, we run our New York Client Trip twice a year. The last one was in November, with the next one in May.

How do you integrate business information into the trip?

The business side of the trip is confined to a day-long business conference the day after the group arrives in New York, where we have an office. It's kept to just one day and the rest of the time is dedicated to networking, sight-seeing and enjoyable activities.

Why do you confine the business side to just one day?

So we're not overloading clients with information. They're more receptive afterwards because of it. It gives us the opportunity to build relationships.

How successful is this approach?

This approach allows our sales team to get a foot in the door with clients who are bombarded every day by people in our industry. It means they can call clients afterwards and not get fobbed off, and it puts Schroders at the forefront of their minds.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Ruby Hotels' first UK property to open in Southbank in 2020

Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Five ways ICC Belfast and the wider city is mastering sustainability.

In pictures: 10 ideas for events in Scotland

In pictures: 10 ideas for events in Scotland

Luxurious castle hotels, modern event complexes and the real Hogwarts Express make Scotland a top MICE destination.

How to protect your events from destination boycotts

How to protect your events from destination boycotts

Panel of experts at IMEX America offer five contingency tips for event organisers planning global meetings in volatile times.

Freeman gets new EMEA leadership

Freeman gets new EMEA leadership

Brand experience agency appoints new managing director to be based in its London office.

5 trends shaping the future of business events

5 trends shaping the future of business events

What do delegates want from their events? Top tips from IMEX America for the future-focused planner.

How 'happy accidents' can lead to great experiences

How 'happy accidents' can lead to great experiences

At IMEX America, a comedy improv group revealed their trick to keep you creative and help you solve event planning problems.

European meeting spend expected to rise 2.1% despite 'Brexit instability'

European meeting spend expected to rise 2.1% despite 'Brexit instability'

American Express Meetings & Events 2020 Forecast also finds number of incentives increasing in North America.

Who are the challenger event agencies of 2019?

Who are the challenger event agencies of 2019?

A look at the agencies that didn't make the Top 50 but are doing great things in the world of events.

Case study: Samsung Galaxy Note10 launch

Case study: Samsung Galaxy Note10 launch

INVNT worked with Samsung to produce the high-tech UNPACKED 2019 at the Barclays Center in New York.

LATEST JOBS