Indesit takes dealer event overseas for first time

Indesit is to launch its 2010 product range to UK independent retailers at an overseas event for the first time.

Indesit Company events manager Jayson Weston
Indesit Company events manager Jayson Weston

The annual event has previously been held in the UK, but this year the household appliance firm is taking 400 dealers and their partners to Andalucia in Spain.

Three groups will experience a three-day, two-night event between 26 April and 1 May. The event, themed Ignite, is being organised by Line Up.

"Independent retailers are a crucial audience for us," says Indesit events manager Jayson Weston. "By taking them abroad, we'll make their experience extra special and further strengthen our relationships."

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