Managing director John Fisher said the agency changed its name because it was no longer located in Oxford, but in Chilton and it had expanded to offer a range of services into addition to corporate motivation.
The agency's legal company name is Fisher Moy International, but it will operate under the acronym FMI.
"We wanted a more modern image to reflect our more youthful mix of clients and did not want to restrict ourselves to just one service area, so we opted for a brand that could do anything," added Fisher.
FMI has confirmed 2010 turnover of £3m, he said. "The year to December 2009 shows a big loss but we knew this and so did our bank, our clients remained loyal and it now looks as if the recession is over."
Parent company Indeprod went into administration, but Fisher and partners Tony Moy and Gerry York rescued Oxford Motivation.