The ‘Conference Ambassador Networking Group' was designed to assess how regions could harness local experts to speahiead a bid to bring a major conference to their destination.
Held in Baltic Place on the 18 March, the event attracted 25 organisers from 16 UK regions including Brighton, Cardiff, Cork and Hull.
Delegates exchanged ideas on a number of topics, including how to jointly promote their respective destinations to congress organisers in the UK and abroad, generate publicity for their regions, and commission effective research.
The meeting included a case study presentation from the Edinburgh Convention Bureau, with subsequent panel discussions facilitated by Liverpool Convention Bureau's Hazel Kennedy.
The event culminated in a guided tour and drinks reception at the Sage Gateshead, one of the area's most popular venues for the association market.
Gill Pilkington, conference development manager at NewcastleGateshead said it was "refreshing to meet people...who are ready and willing to share experiences and ideas. "
The committee now plan to hold the event annually, with Liverpool earmarked as next year's destination.
ICC Birmingham market researcher Hannah Keates said the meeting provided "a platform for lively, honest and stimulating discussion". "It was great to meet like-minded people in this exciting destination and I look forward to the group's next meeting," she added.?
Belfast Visitor and Convention Bureau conference research executive Lindsey Williamson added: "We all face the same issues and can learn a lot from one another and gain reassurances.
"Sharing ideas and best practice is such an important path to improvement and greater understanding."