Average room rates for corporate sector fall by 7% in UK provincial hotels

Average room rates for the corporate sector in UK provincial hotels' fell by more than 7% in February 2010, compared to February 2009, according to TRI Hospitality Consulting's latest Hot Stats survey.

Average room rates for corporate sector fall by 7%
Average room rates for corporate sector fall by 7%

Hoteliers were attracted to the security of guaranteed room-nights from the sector, but this comes at the expense of average room rates, which fell to £67.02 the survey revealed.

TRI Hospitality Consulting managing director Jonathan Langston said: "Despite the increase in room occupancy levels, the challenge for provincial hoteliers remains in securing high-yielding contracted business to bolster room revenues. It appears that business-travel bookers are once again using the uncertainty of the economic climate to their advantage during rate-negotiation season as they drive prices further down."

Cities with corporate rates that have been hit hardest include Leeds, down 7.5%, Manchester, down 9.4%, and Birmingham, down 11.8%.

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