The three-star Centro Barsha is scheduled to open on 15 April
Situated close to Dubai Media City, as well as Sheikh Zayed Road and the Dubai Financial Centre, the 246-room property will offer a range of amenities including a pool, executive centre and multipurpose gym.
Conference facilities include two meeting rooms that can host up to 25 delegates theatre-style. The hotel plans to tap into businesses with small and medium-sized budgets.
Rotana chief executive Selim El Zyr said the hotel aimed to "meet the demands of a new generation of traveller who's seeking finesse and functionality at reasonable rates."
The property will add to the company's 69 properties throughout the Middle East and North Africa. The move is part of an expansion plan to open 25 similar properties across the Middle East by 2014.