Snowberry Events employs three staff including Melton, who is director of marketing, and has offices in London and Windsor. Petra Reiterer is the agency's director of operations.
Melton, who was previously an events contractor for IT company Cryptocard and has worked as a senior events manager for Motorola, said she anticipated that business-to-business events would comprise 80% of the agency's business.
"We will be targeting small to medium-sized businesses because they tend to lack events expertise due to a lack of in-house knowledge or because they can't afford to hire an agency," said Melton. "In these tough economic times we will offer those companies with limited resources an affordable polished events service. We will also work with large companies as well."