Visit Britain and LOCOG launch Olympics website

Visit Britain, London 2012's Nations & Regions Group and the London Organising Committee of the Olympic and Paralymic Games (LOCOG) have created a web tool to help businesses capitalise on the 2012 Games.

2012 Olympics
2012 Olympics

The website, www.tourism2012games.org, will be launched tomorrow during British Tourism Week at the Best of Britain and Ireland event at Olympia.

It will include business advice and access to products and services from London 2012 UK partners BT and Lloyds TSB.

The website will also offer marketing guidance including a brand-protection guide for communicating Olympics-related products and services to clients.

Visit Britain chief executive Sandie Dawe said: "There's a potential £2.1bn benefit at stake, so with little over two years to go, we aim to make tourism businesses aware of the tourism opportunities and challenges. The new website will help the industry understand how it can benefit from the Games."

 

 

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