Travel Places Events will focus on events and incentives in the run-up to the 2012 Olympics. Based in London, it will offer clients the option of hosting events making use of London's infrastructure in the lead-up to the Olympics.
"There are already more than 60 major corporate and sporting events coming to London between now and the 2012 Olympic Games, and many others are at an advanced planning stage," said Manser. "We intend to be a dominant player in that market, as well as the actual Games and the untold number of events that will be part of their legacy."
Manser will be joined by Mark Nevill as operations manager and will oversee a team of five. The agency has a forged a partnership with Visit London to help it harness the capital's top venues and incentive experiences in the run-up to 2012.
The agency, which has not disclosed its founding client, will also offer international events.
Manser added: "Our team are passionate advocates and experts when it comes to events. From conferences to exhibitions, incentives to experiential marketing - we know the business of events, we know the best destinations around the globe, we know the best venues and the people involved. Now we are looking forward to delivering our skills at the highest level to clients across all sectors.
"We will have a range of unique product offerings for London 2012, and our relationship with American Express Europe provides the credibility and security our clients require as we develop exciting, intriguing and unusual events for the years to come both in the UK and abroad."