EDF picks Brighton for marketing meeting

The electricity and gas supplier chose the Brighton Dome on the south coast as the venue for its marketing meeting.

EDF picks Brighton for marketing meeting
EDF picks Brighton for marketing meeting

Pre-event planning: EDF Energy holds up to four meetings a year for its marketing department. However, this Brighton Dome event was a first - a month after a departmental restructure, the company decided to bring the new team together to introduce those who had not worked closely together before and discuss the company's aims and ambitions.
PA to the marketing director (business to customer) Tiffany Spittle organised the event, which was attended by EDF 's marketing director, his team and some members of the utility firm's marketing agency, Archibald Ingall Stretton.
Spittle says: "There was no need to work with an external agency as the staff at Brighton Dome seemed very experienced at putting on events and were able to deal with all our needs, including our IT and audio and visual requirements, and quickly and quietly dealt with last-minute furniture rearrangements."

Challenges: Eleventh-hour challenges included requests from a director on the day to change the set-up.
Spittle says: "There were a number of last-minute changes to the set-up of the break-out areas."

Solution: The staff at the Dome were able to move the room around efficiently while we were in the meeting space, without any disturbances to the flow of the meeting," says Spittle: "I was very impressed with the way they just got on with the job and there was always someone on hand throughout the day to deal with any changes and problems."
The morning session featured a theatre-style meeting with presentations from senior management and Archibald Ingall Stretton's director, followed by a lunchtime workshop where the team was split in five groups to work together in the bar. In the afternoon, EDF set up five 'stalls' in the bar and terrace area, where members of the marketing team showcased their expertise in specialist areas such as campaigns. Delegates were split into small groups to visit each stall in turn.

Post-event analysis: With positive feedback from delegates, the company is considering using the venue for its next event.
Spittle says: "The day was a great success, many people commented on what an inspiring space the Brighton Dome is and the fabulous lunch and pastries they provided. In fact, we are already thinking about booking the Dome for our next meeting this month."

FACTFILE
Client: EDF Energy
Event: Meeting
Group size: 90
Agency: In-house
Date: 4 December 2009
Venue: Founders room, Brighton Dome
Budget: Undisclosed

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