New York expresses support for US Travel Promotion Act

New York has expressed its support for the US Senate's passage of the Travel Promotion Act (TPA), saying it will allow better promotion of US destinations to the MICE market.

New York expresses support for US Travel Promotion Act
New York expresses support for US Travel Promotion Act

The bill, which is awaiting enactment by President Obama, calls for the creation of a non-profit corporation to establish the US's first national promotional programme to attract visitors.

The program is expected to generate $4bn in economic growth and 40,000 new jobs nationwide.  

New York City's tourism, marketing and partnership organisation NYC & Company chief executive George Fertitta said: "The Travel Promotion Act will have sweeping and positive affects on the whole of the travel and tourism industry," said.  "This, of course, includes the C&I market, which we expect to grow even stronger as TPA funding begins to allow destinations to better promote themselves and reach a wider audience."

He added: "For too long the US has lacked a unified voice for promoting itself around the world to potential visitors, however, the TPA marks a new direction and recognises the importance the travel and tourism industry plays to our economy."

NYC & Company projected a 3.2% increase in visitor numbers for 2010 in January, and announced New York City remained on track to attract 50 million visitors annually by 2012

The TPA will be funded by a $10 (£6.70) fee paid by overseas visitors along with matching funds from the private sector.  

 

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