Eventia to study economic value of events industry

Eventia has begun surveying suppliers and venues for its 2010 UK Event Market Trends Survey (UKEMTS).

Eventia chief executive Izania Downie
Eventia chief executive Izania Downie

The annual research project has been launched on the website of Eventia, which hopes to beat last year's record total of 512 venue respondents.

The results will be used to calculate the economic value of the events sector in terms of event venue revenues, which were reported to have fallen from £8bn to £7.2bn in 2009.

THE UKEMTS project is supported by organisations including Confex Group, Visit Britain and Meet England.

Eventia chief executive Izania Downie said: "Through collaboration with convention bureaux, national tourist organisations, industry trade associations, venue marketing consortia and the trade media, we hope to exceed the number of reporting venues and ensure the survey findings accurately reflect the scale of our industry and its key trends."

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