The new association has appointed Ikea Group global meetings and travel manager Torbjorn Erling and Sidel sourcing director Yann Le Goff to its advisory board.
It has also appointed Carlson Wagonlit Travel vice-president sales and global programme management EMEA Floyd Widener as the sole supplier member of the advisory board.
Chair of the board Caroline Strachan said: "We're grateful for the support of these well respected players in leading NBTA Europe. Each of them is highly innovative and professional in their field and epitomises the thought leadership NBTA Europe strives to deliver.
NBTA Europe plans to appoint additional advisory board members over the next few months.