2012 Olympics' business tourism potential showcased

The 2012 Olympics' business tourism and events potential will be showcased at an event hosted by Visit Britain, the DCMS and Visit London on 26 January.

2012 Olympics
2012 Olympics

Minister of state for culture and tourism Margaret Hodge will give a presentation on key achievements to date related to the Olympics at the event, which is being held at the Holiday Inn, Bloomsbury, and showcases the tourism potential of the Olympics and Paralympics.

Other speakers include Visit Britain marketing director Laurence Bresh and Visit London marketing director Martine Ainsworth-Wells, who will talk about brand and tactical marketing.

Visit Britain and Visit London research found that the Olympics and Paralympics are anticipated to generate £1.27bn for the UK economy between 2013 and 2017.

Visit London chief executive Sally Chatterjee said: "We're less than 1,000 days away from the opening ceremony and we need to make sure we're at the top of our game if 2012 is to be the fantastic year that we expect it to be."

 

 

 

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