The updated website carries more detailed package information to help corporate buyers justify their spend, according to Sportsworld chief executive Chad Lion-Cachet.
He said: "There has been a significant change in the corporate hospitality industry in the last three years. ROI is now key to justifying spend. It's no longer enough to throw a great party, clients want a business outcome for their buck too. We understand this and work with our clients to deliver bespoke brand experiences at carefully selected events. The feedback from our clients, showcased on the website, proves that this approach works."
Sportsworld technology director Phil Hill said: "This is the start of our new approach to online marketing. We are sure it will help us to drive new leads and new business in the run-up to London 2012.
"We are convinced that by streamlining our customer interface, we will both deliver value to our clients and pave the way for significant growth as a company."
Sportsworld is an official agent for sports events including the 2010 Fifa World Cup in South Africa and Wimbledon Championships.