JSP hosts awards at Villa Kennedy

JSP hosts a two-day meeting in Frankfurt

JSP hosts awards at Villa Kennedy
JSP hosts awards at Villa Kennedy

Client: JSP Manufacturers
Event: ARPRO Adventure 2009
Agency: In house
Group size: 120
Date: 22-23 October 2009
Venue: Villa Kennedy, Frankfurt
Budget: Undisclosed

The brief: Each year, JSP, a leading plastic manufacturer and supplier to the car industry, hosts a two-day meeting for 120 delegates that include car companies, corporate suppliers and manufacturers.
The event, which includes an awards programme, is designed for JSP to launch new products and foster networking between guests that include Peugeot, Citroen and Johnson & Johnson.
JSP wanted a high-end European venue that was accessible for delegates from across Europe and was easily reached from the airport. "We didn't want something unnecessarily ostentatious, nor did we want it to feel like just another generic meeting venue," explains JSP marketing and communications manager Gary Carr.

Challenges: Frankfurt's Rocco Forte Villa Kennedy was selected for the event, but the hotel's main ballroom, the Konrad Adenauer, posed a problem. "It was nicely decorated but had two large murals on the wall that we felt didn't sit with the tone of the event," recalls Carr. The company also wanted to showcase a vehicle in the hotel's courtyard, but getting it there required driving through a narrow set of double doors.

Solution: The issue of the murals was addressed through the set-up of the room.
A stage was erected and black curtains were draped over the murals to act as a backdrop. "This worked well as it felt like the natural background to the stage, instead of a conspicuous cover-up job," explains Carr.
With assurance from Villa Kennedy that the car would fit through the doors, JSP pulled in its wing-mirrors and drove it through extremely slowly. Nerves were tested and Carr concedes "there were a few people sucking their teeth" throughout the process.

Execution: Delegates arrived on the Thursday evening, where they received branded key cards with an agenda. After a drinks reception, they filed into the ballroom to the tune of Mission Impossible (the theme of the event).
Dinner was held ahead of speeches and an awards ceremony. The table plan was designed so that guests had to change seats between courses. The next day included more formal presentations, with a motivational speech from Steve Cunningham, captain of the England Blind Football team. The event finished at 4pm, allowing time for delegates to catch flights home.

Verdict: Overall, Carr was impressed, not just with the venue itself, but the level of service offered by hotel staff. "Companies that choose not to use an event agency are more dependent on outstanding service from the suppliers they select," he says. "No stone was left unturned."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: How events can save the world

The Langham welcomed corporate, agency and association event planners to discuss issues such as crisis management, sustainability, wellbeing, inclusion and harassment in partnership with Ottawa Tourism and the Shaw Centre.

How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karen Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

LATEST JOBS