The launch event took place at Battersea Evolution last Friday and organisers said it went well but the poor weather was a "big issue" in the run up to and during the event.
Around 400 dealers plus their partners were due to travel to London from across the UK to the event, organised by Adding Value, with dealers attending meetings while their partners enjoyed an afternoon activity programme.
"People were worried from the start of last week and some wanted to cancel," said Adding Value managing partner Tina Morris. "The phone was ringing off the hook but we persuaded people to come."
The production schedule was brought forward a day, and Battersea Evolution provided extra heating and brought in food supplies earlier than planned.
Further issues arose with childcare challenges after some schools closed, and some of the 250 delegates arriving on flights from across the UK faced cancellations or delays.
Adding Value arranged for affected delegates to take alternative flights, or arrive on the Thursday night instead of Friday morning.
"This is a really exciting time for Peugeot with the launch of a range of fabulous cars and a new brand identity, and we were so impressed with the way that the dealer principals made every effort to get to London in the face of huge challenges brought on by the weather," said Peugeot dealer events and incentives manager Louise Dowling.
"The support from Adding Value was fantastic and it really went the extra mile in the face of adversity to ensure the event surpassed our objectives to be the undoubted success it was."
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