RPM announces corporate division financial targets and expansion plans

RPM's new corporate division is targeted to account for half of the agency's turnover within the next two years.

Team RPM Corporate: growing B2B focus
Team RPM Corporate: growing B2B focus

Chairman Hugh Robertson commented: "We are looking to repeat the success that we have had in the consumer arena and I would like to see our corporate division account for 50% of RPM's turnover by 2012. We have built a strong business on the consumer side, but not in the corporate sector as yet, so 2010 is the time to fully capitalise on it."

RPM Corporate is headed up by director Ian Irving, who joined the agency in November, and the newly-appointed head of corporate Katie Kenny, formerly account director at Sledge.

Irving is currently recruiting four experts in the field of internal communications, training and development for businesses, research evaluation and employee engagement to form the corporate division's Intellectual Resource team.

Commenting on the expansion Robertson said: "Despite the economy being in recession, 2009 was a year of growth for RPM. We expect turnover will have increased by at least 20% by year-end and our headcount is growing. We are looking to build a team of experts around Ian."

Irving added: "We're recruiting specialists and we will augment our team further with a number of experienced freelancers. The initial goal of RPM Corporate is to replicate in the B2B market what experiential can do for consumers. Essentially, we want to turn the employees into fans."

The corporate division has already secured its first two accounts, for a celebratory event and a conference, worth a combined £240k. The accounts were won across the eight-week period since the division's launch, with the first event taking place later this month.

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