RPM announces corporate division financial targets and expansion plans

RPM's new corporate division is targeted to account for half of the agency's turnover within the next two years.

Team RPM Corporate: growing B2B focus
Team RPM Corporate: growing B2B focus

Chairman Hugh Robertson commented: "We are looking to repeat the success that we have had in the consumer arena and I would like to see our corporate division account for 50% of RPM's turnover by 2012. We have built a strong business on the consumer side, but not in the corporate sector as yet, so 2010 is the time to fully capitalise on it."

RPM Corporate is headed up by director Ian Irving, who joined the agency in November, and the newly-appointed head of corporate Katie Kenny, formerly account director at Sledge.

Irving is currently recruiting four experts in the field of internal communications, training and development for businesses, research evaluation and employee engagement to form the corporate division's Intellectual Resource team.

Commenting on the expansion Robertson said: "Despite the economy being in recession, 2009 was a year of growth for RPM. We expect turnover will have increased by at least 20% by year-end and our headcount is growing. We are looking to build a team of experts around Ian."

Irving added: "We're recruiting specialists and we will augment our team further with a number of experienced freelancers. The initial goal of RPM Corporate is to replicate in the B2B market what experiential can do for consumers. Essentially, we want to turn the employees into fans."

The corporate division has already secured its first two accounts, for a celebratory event and a conference, worth a combined £240k. The accounts were won across the eight-week period since the division's launch, with the first event taking place later this month.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS