Healthcare companies consolidate agencies

At least 68% of the top 20 healthcare companies have issued global consolidation RFPs in the past three years, according to research by Grass Roots.

Pharmaceutical events: Sweet medicine or a bitter pill?
Pharmaceutical events: Sweet medicine or a bitter pill?

Grass Roots global healthcare development director Mark Handforth said there were only a small number of agencies that could handle work for big pharmaceutial clients with a global model. "There's maybe ten agencies that can cope with this type of opportunity," he said.

The global consolidation trend will culminate in a massive reduction of agencies, forecasts Zibrant managing director Chris Parnham. "In a year's time, most pharmaceutical work will be delivered by half the current number of agencies," he said.

Read an indepth feature on the pharmaceutical events sector here.

 

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