Universal Procon unveils new business strategy

Universal Procon plans to capitalise on its close ties with sister companies Ashfield In2Focus and Business Edge Solutions and Training to win new events business.

Universal Procon unveils new business strategy
Universal Procon unveils new business strategy

Celgene is among the pharmaceutical clients that Universal Procon has recently won on the back of its work with contract sales and marketing services firm Ashfield In2Focus.

Universal Procon's new managing director, Graham McIntosh, said Celgene awarded the agency a two-year sole supplier contract for global congress management.

Celgene has a strong relationship with Ashfield In2Focus, which McIntosh said contributed to its decision to award Universal Procon the contract.

Universal Procon's relocation from Slough to Ashby-de-la-Zouch, to join the office where Ashfield In2Focus and training and development company Business Edge Solutions and Training are located, meant it could work closer than ever before with its sister companies, said McIntosh.

This meant the three companies could offer a wide range of services, including events, to clients under one contract.

"The restructure and relocation means we can leverage all of the solutions we offer to clients," said McIntosh. "Customers want more than just someone running a good event. They want a company that can take care of the brand and this is something we are seeing more and more of."

The office housing the three companies also has several event spaces on site that McIntosh said a growing number of clients were using

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

LATEST JOBS