Power 50 2009: Nick Bender

Nick Bender, managing director, Grass Roots Eventcom

Nick Bender, Grass Roots Eventcom
Nick Bender, Grass Roots Eventcom

2008 ranking (9)
2009 review It has been a busy year for the head of Grass Roots Eventcom. Bender cites the rebranding of the agency, which brought HBI, MMM, DMS and Maritz together for the first time, as a personal highlight. Weathering the storm in more ways than one, Grass Roots delivered a Hong Kong event for Swift despite the onset of a typhoon, and won significant business with Pfizer's international congress account. Nominations came in their hundreds for the agency's managing director, including one from Shangri-La Hotels and Resorts director of business development MICE Valerie Vayssiere, who states: "I nominate Nick for his ability to drive and win new business for Grass Roots during the recession, and his consistent focus on the care of clients and suppliers, and best solutions. I also admire his positive behaviour during hard times."
2010 focus Bender will be driving Grass Roots' overseas presence by increasing business in its existing European and Dubai offices, and setting up offices in New York and the Asia-Pacific region.

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