The umbrella organisation for the UK business tourism and events industry will canvas opinion from a wide range of professionals as it seeks to redefine itself for its 10th anniversary year.
BVEP chairman Michael Hirst said: "As the UK events industry continues to establish itself as a major economic and social driver, we, as a supporting body, need to position ourselves to encourage and champion the industry in a way that is relevant to today's market."
The BVEP forecasts that 2010 will continue to be a challenging one, with an even greater need for the industry to demonstrate its value.
"We have to get better at promoting what we as a sector do, both in economic, social and cultural terms, and be more robust in dealing with many of the issues that we face", added Hirst.
The organisation is planning a communications drive, designed to boost its message to the largest possible audience. It has also appointed former BACD Chief Executive Tony Rogers to compile an industry-wide report covering all sectors of the UK events industry.