Eventia publishes white paper on commercial benefits of live corporate events

Eventia has published a white paper designed to prove the commercial benefits of live corporate events.

Eventia publishes white paper on commercial beenfits of live corporate events
Eventia publishes white paper on commercial beenfits of live corporate events

The white paper includes statistics that illustrate the financial benefits of events, and is part of Eventia's campaign to raise awareness of the value of events within the communications mix.

Among the statistics included in the white paper are:

  • Business visits and events are worth more than £22bn to the UK economy
  • The UK events industry annually contributes £3.8bn in tax
  • UK event venues receive more than £7bn from the business events they host
  • 80 million delegates attend 1.5 million conferences and meetings annually in the UK

The white paper says that Sainsbury's and O2 partially attributed their recent growth to highly developed employee engagement models. It quotes Sainsbury's chief executive Justin King as saying: "In our business, with almost 150,000 people, engagement is a key concern. In businesses of our scale you don't even get started without engagement."

It also says that Sainsbury's attributed a 3% increase in its bottom line to the impact of its 2008 conference, which was managed by DRP Group.

The white paper can be viewed here.

 

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