Eventia publishes white paper on commercial benefits of live corporate events

Eventia has published a white paper designed to prove the commercial benefits of live corporate events.

Eventia publishes white paper on commercial beenfits of live corporate events
Eventia publishes white paper on commercial beenfits of live corporate events

The white paper includes statistics that illustrate the financial benefits of events, and is part of Eventia's campaign to raise awareness of the value of events within the communications mix.

Among the statistics included in the white paper are:

  • Business visits and events are worth more than £22bn to the UK economy
  • The UK events industry annually contributes £3.8bn in tax
  • UK event venues receive more than £7bn from the business events they host
  • 80 million delegates attend 1.5 million conferences and meetings annually in the UK

The white paper says that Sainsbury's and O2 partially attributed their recent growth to highly developed employee engagement models. It quotes Sainsbury's chief executive Justin King as saying: "In our business, with almost 150,000 people, engagement is a key concern. In businesses of our scale you don't even get started without engagement."

It also says that Sainsbury's attributed a 3% increase in its bottom line to the impact of its 2008 conference, which was managed by DRP Group.

The white paper can be viewed here.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

LIVE UPDATES: Kenya begins phased reopening after lockdown

LIVE UPDATES: Kenya begins phased reopening after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana