Arcor's tips on incentives for those with a small budget

Arcor's corporate marketing manager says creativity is key to running a quality incentive programme on a tight budget.

Arcor's corporate marketing manager says creativity is key to running quality incentives in a tight budget
Arcor's corporate marketing manager says creativity is key to running quality incentives in a tight budget

Arcor corporate marketing manager Enrique Eiras said at association Site's Latin America seminar at the EIBTM show in Barcelona that event planners must think creatively to achieve a top-quality incentive programme if their budgets had been cut.

"The content of the event becomes more important if you have a smaller budget, and that means you have to be more creative," said Eiras. "Sometimes you have to reduce the duration of the event but you can compensate by upgrading rooms or offering new destinations."

FMCG company Arcor is based in Argentina and Eiras said that its week-long incentives had been held in South America and Africa.

"Travel time is an important consideration to us when selecting destinations and we are discovering new places to go to all the time in Latin America," he said.

 

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