World Cup draw sparks surge in corporate bookings for South Africa

World Cup draw is already sparking a surge in corporate hospitality bookings for South Africa, say agencies

South African Tourism celebrates the 2010 Fifa World Cup draw in Trafalgar Square
South African Tourism celebrates the 2010 Fifa World Cup draw in Trafalgar Square

The 2010 Fifa World Cup draw which took place tonight is expected to mark the start of a surge in corporate hospitality bookings for the UK companies appointed as official sales agents.

England's first group match, against the USA, will take place at the Royal Bafokeng stadium in Rustenburg on 12 June. The team will then travel to Cape Town to play Algeria on 18 June at the Green Point stadium, and play their last group game against Slovenia at Nelson Mandela Bay, Port Elizabeth, on 23 June.

London's Trafalgar Square was buzzing as members of South African Tourism joined an estimated 600 fans to watch the draw live on giant screens. They performed a traditional 'Diski' dance in celebration.

Sportsworld, which was appointed as an official sales agent for the World Cup in September, is keeping its ticket office open over the weekend to deal with a widely-predicted peak in enquiries.

The agency's CEO Chad Lion-Cachet said: "Over the last few weeks sales have picked up and we hope that sales will continue to be strong after the draw. Businesses can really capitalise on this opportunity to woo business prospects, connect with key stakeholders or reward high-performers."

The tournament is expected to provide a long-lasting boost to the South African economy.

Earlier this week, South African Minister of Tourism Marthinus can Schalkwyk told a press conference at EIBTM in Barcelona: "When the first soccer match of the 2010 Fifa World Cup kicks off in South Africa, it will be the culmination of years of dedicated effort, planning and commitment. Long after the whistle is blown at the last match, South Africa and Africa will continue to reap the rewards of its investments in this tournament, which has catalysed huge developments."

South Africa ready for World Cup, says Tourism Minister

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.