UK corporate market down 25% at Preferred Hotel Group properties

Preferred Hotel Group properties´UK corporate bookings are down 25% this year compared to 2008.

Preferred Hotel Group regional director for the Iberian Peninsula and the Mediterranean Philipp Weghmann estimates that UK corporate groups to the representation organisation´s member hotels throughout the world are down a quarter compared to 2008.

He said the downturn was reflective of the entire corporate events industry.

Some UK corporate clients have told Preferred Hotel Group´s members that they are anticipating a further 20-30% drop in 2010 in the number of room nights they will book.

"The leisure business is recovering but 2010 will be tough as far as the UK corporate market is concerned," said Weghmann. "Some corporate accounts are telling us that they have cut the number of hotels in their programme and consolidated to get a better rate. They are also trying to lock hotels into two-year contracts to avoid price increases."

Preferred Hotel Group UK group sales director Akis Schinas said UK properties had benefited from corporates chosing to hold events in the UK rather than going overseas.

"In 2010 the trend will be for corporate clients to keep events close to home and use hotels mostly for accommodation only, and holding meetings in their company offices to minimise cost," said Schinas.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

LIVE UPDATES: Kenya begins phased reopening after lockdown

LIVE UPDATES: Kenya begins phased reopening after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana