Better conference content can save the industry, says Vanneste

Conference planners must focus on improving content in order to restore the health of the industry, according to Meeting Support Institute president Maarten Vanneste.

Maarten Vanneste of the Meeting Support Institute
Maarten Vanneste of the Meeting Support Institute

Speaking at an EIBTM seminar in Barcelona today, Vanneste said: "Our industry is not in good shape at the moment. A lot of people are losing their jobs and companies are losing their jobs. [The concept of] meeting architecture may be the long-term answer to our challenges."

Vanneste explained that meeting planners should build their events more carefully to ensure they met the vital objectives of learning, motivation and networking.

The industry focused too much on venues and destinations, he added, and should instead investigate new ways to engage with delegates.

"What we have been doing in the past few decades is what I call un-conferencing. Conferencing means having a discussion. But, with big rooms and technology, we put people in rows and there was no conversation. Now we are re-conferencing with round tables and discussion groups."

 

 

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