Reed Travel Exhibitions (RTE) chair Vanessa Cotton commented: "AIBTM, taking place in June 2011, is going to be a tailormade show for the North American market and we will be focusing on two key messages. Firstly, our choice of Baltimore for the host destination, as it is a business-focused city in tune with the mood of the show with access to over 13,000 meeting planners.
"Then secondly, the knowledge and education aspect behind the show. Reed has initiated America Meetings Week and associations including MPI, Site, ICCA and the AIPC are backing it."
Cotton added that RTE was unfazed by the launch of Imex America, taking place in Las Vegas in October 2011. "We weren´t surprised as North America is a huge market to target. Rather than talk about another show, we want to highlight the complete commitment we have taken to focus on knowledge, which has been demonstrated by the launch of America Meetings Week."
"We are in this for the long-haul and we want this to become the key show in North America. We will make the significant investment to ensure this."
AIBTM Forecast Figures
% from North America: 50%
Trade visitors: 2,500
Hosted buyers: 500
Number from overseas: 100