Rouge Live is launched after business wins

The Rouge Partnership is launching an expanded live events and hospitality team called Rouge Live following a series of business wins.

The Rouge Partnership
The Rouge Partnership

Rouge Live will be headed by the agency's co-founder and director of operations, Nick Wright.

The launch comes after Rouge was confirmed as hospitality and catering partner for the Peter Pan show at London's O2, having already worked on the summer production at Kensington Gardens.

Rouge's 20-strong team, led by operations manager Phil Cowley, are managing catering and hospitality for private and corporate groups throughout the show's six-week run.

Rouge business development manager Mark White said: "This Christmas, very showy, big-budget hospitality is perhaps our of fashion for fear of a backlash. But as general confidence in the economy seems to pick up, those corporates who do have budgets seem to feel more confident and interest from corporate groups has been higher than we expected."

The agency is also finalising an agreement to work on a series of undisclosed live events in spring and summer next year. Wright said sponsorship manager James Needham was negotiating with a number of leading brands over the events, which he said would attract between 7,500 and 15,000 people.

White added: "Rouge has been involved in the live events and hospitality sector since 2002, when the agency delivered catering and hospitality for the first of ten consecutive seasons at London Fashion Week during its tenure at the Natural History Museum. Contrary to industry trends, this side of the business has continued to expand in 2009."

 

 

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Defying convention: 6 brand new global venues

Defying convention: 6 brand new global venues

New and upcoming international convention centres across Asia, the Americas and Europe.

Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints business development director

Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

LATEST JOBS