Ian Irving to launch RPM's corporate division

RPM has hired Sledge's former commercial director Ian Irving to head up a specialist corporate division.

RPM: Ian Irving's new role
RPM: Ian Irving's new role

Irving joined the agency this week as Director of Corporate to focus on driving the new division, which will focus on clients' internal communications strategies and employee engagement.

Commenting on the new position Irving said: "My immediate focus will be to build a team for the new division. This team will work within the RPM brand and will be integrated with the various elements of the broader experiential agency as appropriate in order to deliver the most comprehensive and effective service. From my past experience, I know that there is a huge market for us to tap into; the time is right for taking staff and B2B engagement to the next level."

RPM chairman and founding partner Hugh Robertson added: "We view experiential as a way of thinking, and the launch of this new division is the result of seeing a gap in the market where we can continue to provide powerful experiences, regardless of the channel or industry sector.  Ian is an industry heavyweight and will bring a fresh approach to the corporate and internal communications market that will be of great benefit to prospects and existing clients alike."

The launch follows an internal revamp of RPM that saw the creation of a new layer of management, the launch of two new teams and the appointment of Gyro founder Gary Brine to the board as non-executive director.

The new division comes on the back of a period of growth for RPM which has grown its event remit with Cadbury, Sky and Diageo and won new business from clients including Hasbro.

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