Philips holds customer event in Sintra

Philips briefs key customers in Portugal

Philips holds customer event in Sintra
Philips holds customer event in Sintra

Client: Philips Consumer Lifestyle
Event: Customer event
Group size: 4,000
Dates: Groups from 23 January - 13 April 2009
Agency: TFI Group
DMC: Portugal Travel Team
Venue: Penha Longa Hotel, Sintra
Budget: Undisclosed

The Brief: "Philips wanted this event to cement customer relationships, showcase and increase awareness of products and offer an opportunity for discussions outside of the normal working environment," says TFI Group divisional director Penny Jekyll. It was also an opportunity to train staff on new products, celebrate successes and share best practice.

Challenges: The event ran across 11 weeks, with 43 groups from across Europe, including staff, customers and key account clients. "There had to be consistency while still ensuring groups were able to put their own stamp on the event," adds Jekyll.

Solution: TFI allocated individual account managers for the individual groups and, where possible, ensured that groups were managed by staff that spoke their language. Portugal Travel Team and the hotel then also allocated their staff accordingly.

Execution: The event ran over two and a half months with a total of 43 groups, comprising more than 4,000 delegates. Each event started with 'product introduction meetings' for group sizes ranging from 150-370, followed by individual events ranging in size from ten to 180 delegates and from one to six days in duration. The Penha Longa was booked on an almost exclusive basis for the duration, with all meeting rooms converted to display Philips products. A large marquee was also erected to enable groups to experience products with their own country's sales and marketing managers. Each group had a dedicated TFI project manager to devise individual programmes to include initial registration via a website, flights, airport transfers, dinners, entertainment and activities, together with rotational meeting schedules.

Verdict: Bart Logghe, senior director for Philips Consumer Lifestyle, says: "The event was a huge success and enabled us to engage with our international and top local customers. This is at a time when staying close to our customers is the most important thing we can do to address the economic challenges we all face. TFI did a great job."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

LIVE UPDATES: Kenya begins phased reopening after lockdown

LIVE UPDATES: Kenya begins phased reopening after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana