The Big Five on the year ahead: P&MM

Nigel Cooper, divisional managing director of Motivcom's events and communications division on the year ahead and beyond for P&MM

The Big Five: P&MM
The Big Five: P&MM

Q3/Q4 Performance: Half-year results for P&MM's parent group Motivcom showed an 8% drop in gross profits to £11.2m. This was in line with expectations, says Nigel Cooper, divisional managing director of Motivcom's events and communications division. "Our results at half-year were on forecast with our brokers', and currently we are still on forecast for the year to maintain parity with 2008 which, in the current climate, will be an excellent result," he says.

Staffing: Recruitment restrictions within Motivcom are likely to be lifted in 2010. "I expect in 2010 we will employ more people than in 2009," says Cooper.

Recent wins and highlights: The group won more business between July and October than in the first six months. Cooper says: "At the end of May, the industry as a whole was looking at empty order books for 2010. We have seen almost record levels of business in the past three months because we're playing catch-up. If this level was to continue, we would be breaking records next year, but I don't think it will."

Business plans for 2010: Retaining a broad portfolio of existing clients is key but the agency will also target new clients, especially those hardest hit by the recession. "We are targeting the companies that performed worst," says Cooper. "Any organisation that has been through the mixer - I guess RBS is the prime example - we would look to work with. Over ten years, that business will grow and you want to be associated with that."

Industry outlook: Cooper is taking a long-term view of recovery and doesn't expect business to fully bounce back until 2015. "A lot of people are talking about recovery but that's the wrong word," says Cooper. "If we take 2007 as a year of health, we are now on a long road back to recovery."

Read Jack Morton Worldwide's views on 2010 and beyond here

Read Grass Roots' views on 2010 and beyond here

Read TRO's views on 2010 and beyond here

Read World Events' views on 2010 and beyond here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS