The Marketing Society appointed Hertfordshire-based agency Smyle to stage the conference and manage the 50th Anniversary Gala Dinner, presented by Piers Morgan, which takes place on Monday at Battersea Evolution.
To celebrate its 50th anniversary, The Marketing Society will announce the winners of the '50 golden brands' and '50 marketing heroes' from the last 50 years, voted by members.
The conference will bring together 18 speakers from the world's leading brands and organisations, including Microsoft consumer and online UK managing director Ashley Highfield, Nokia UK marketing director Will Harris and Easyjet founder Stelios Haji-Ioannou.
Among the other speakers are the Mayor of London, Boris Johnson, COI chief executive Mark Lund and media consultant Peter Bazalgette.
Smyle commercial director Rick Stainton said: "This event is particularly significant timing for Smyle, as the recent launch of our dedicated experiential department has greatly boosted our engagement with the marketing industry."