Destination Guide: Ireland

Ireland to spend £1m on C&I push

Ireland plans to invest close to £1m in promoting its business tourism offer in 2010, with 30% of this spend targeting the association market.

The budget, which is up 20% on 2009, will include promoting Ireland's "easy business cities" that are close to airports, including Belfast and Dublin, to associations buyers.
 
The country will host five fam trips in 2010, compared to four in 2009, including two trips specifically for association buyers.
 
Ireland's C&I websites Irelandinspires.com and irelandmeansbusiness.com will both be revamped in the first quarter of the new year, while Tourism Ireland's London-based business tourism promotion team increased headcount from two to five people in October.
 
The developments come after a "flat" year for Ireland's business tourism.
 
Tourism Ireland head of business and sports tourism David Boyce said: "2009 was what I'd call a flat season for business tourism. We have been seeing, especially on the incentive side, a huge decline, also for corporate meetings. It is harder for companies to justify corporate trips now, and we've seen the bigger companies staying in their offices this year. We may not see a return to 2007 levels for years to come."

 

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