Scotland wins £1m adventure travel conference

Visit Scotland's business tourism unit is anticipating a £1m economic boost when the country hosts the Adventure Travel Trade Association's (ATTA) global annual conference from 4-7 October 2010.

Scotland was chosen ahead of Salta, Argentina, in the final stages of the Seattle-based ATTA's bidding process.

Announcing the win, Visit Scotland said the four-day conference would attract about 500 delegates from 50 countries.

The event, which aims to provide networking and learning opportunities for businesses and government bodies in the adventure-travel market, will take place at Macdonald Aviemore Highland Resort in the Cairngorms National Park.

Visit Scotland's business tourism unit marketing manager Catriona Anderson said: "This was made possible only by working in partnership with a vast range of organisations - from the Scottish Government to partners in the tourism industry - which enabled us to put together a high-value, cost-effective event for delegates worldwide."

ATTA president Shannon Stowell added: "Scotland's inventive approaches, understanding of ATTA's short- and long-term goals, and its commitment to our mutual success gave this emerging adventure travel destination the edge."

The contribution of adventure travel to the Scottish economy is valued at £160m.

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.