Scotland wins £1m adventure travel conference

Visit Scotland's business tourism unit is anticipating a £1m economic boost when the country hosts the Adventure Travel Trade Association's (ATTA) global annual conference from 4-7 October 2010.

Scotland was chosen ahead of Salta, Argentina, in the final stages of the Seattle-based ATTA's bidding process.

Announcing the win, Visit Scotland said the four-day conference would attract about 500 delegates from 50 countries.

The event, which aims to provide networking and learning opportunities for businesses and government bodies in the adventure-travel market, will take place at Macdonald Aviemore Highland Resort in the Cairngorms National Park.

Visit Scotland's business tourism unit marketing manager Catriona Anderson said: "This was made possible only by working in partnership with a vast range of organisations - from the Scottish Government to partners in the tourism industry - which enabled us to put together a high-value, cost-effective event for delegates worldwide."

ATTA president Shannon Stowell added: "Scotland's inventive approaches, understanding of ATTA's short- and long-term goals, and its commitment to our mutual success gave this emerging adventure travel destination the edge."

The contribution of adventure travel to the Scottish economy is valued at £160m.

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

Case study: Hamburg hosts two global conferences in one week

Case study: Hamburg hosts two global conferences in one week

Global Investigative Journalism Conference and INMA Media Innovation Week took place in September.

Introducing the C&IT Awards Americas

Introducing the C&IT Awards Americas

As C&IT expands its reach globally, we're launching the C&IT Awards Americas to recognise the best in US events.

12 brand new US hotels opening in 2020

12 brand new US hotels opening in 2020

From festival-chic Coachella to foodie-heaven Chicago, Visit The USA picked out the 12 most exciting places to stay next year.

The simple secret behind creating 'magical' events

The simple secret behind creating 'magical' events

APAC industry leaders share some of the best and most memorable moments they have created at events.

In pictures: C&IT Incentives Retreat 2019

In pictures: C&IT Incentives Retreat 2019

Event planners, venues and destinations joined C&IT for two-days of activities, sessions and meetings at Chewton Glen Hotel & Spa.

Top 3 reasons corporates work with agencies

Top 3 reasons corporates work with agencies

From finding specialist skills to gaining new perspectives, corporate event planners share the top reasons they work with agencies.

Dear C&IT: 'We all need to cut down on food waste'

Dear C&IT: 'We all need to cut down on food waste'

Julia Charles Event Management managing director says planners need to do more to fight food waste at events.

Case study: DHL's employee of the year event in San Francisco

Case study: DHL's employee of the year event in San Francisco

Part five of our State of the Industry: Corporate Report is an in-depth look at DHL's big three-day event for its staff.

LATEST JOBS