Jersey: Island update

Investment in venues has seen Jersey's C&I business hold its own during the recession.

Jersey: Island update
Jersey: Island update

Reputed to be the sunniest spot in the British Isles, Jersey has been weathering the dark clouds of the downturn remarkably well. The island's C&I business has remained steady at about 300 events this year, with associations making up the shortfall in the corporate sector. Meanwhile, total delegate numbers are up around five per cent on last year.

Jersey Conference Bureau's general manager, Hamish Reid, says: "It is a challenging period but we offer a sufficient variety of venues and activities that can host a full range of events. The euro's exchange rate has also worked in our favour, with UK organisations that might previously have chosen the continent coming to us instead."

The island's hoteliers have taken the lead in ensuring Jersey's buoyancy, with millions of pounds invested in properties. The Pomme d'Or Hotel's main conference room, the 300-capacity Golden Apple Suite, has reopened following a £1m refurbishment. The Grand completed a £15m revamp last summer and recent arrivals such as the Radisson SAS Waterfront and Cardington House have boosted both the overall capacity and the diversity of Jersey's offering. "The four-star bed stock of Jersey has effectively been doubled in a very short space of time," says Reid.

As such, there's confidence that Jersey is well-equipped to capitalise when the market recovers. John Vibert, sales and marketing director at the island's largest C&I property, Hotel de France, says: "Over the past few years, the conference bureau has pushed hard and the fact we have so much trade is testament to that. What's changed is the realisation of how much you can do, and the fact it is all within easy reach. I'm certainly optimistic. As the recovery comes, Jersey will be perceived as a very good destination."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to create multi-sensory events

How to create multi-sensory events

Stimulating more areas of the brain helps people absorb and retain new information, says senior lecturer Rob Davidson.

Top 20 fears for travellers revealed

Top 20 fears for travellers revealed

Survey uncovers the biggest reasons why business travellers might be concerned about setting off on a journey.

"Safe isn't memorable"

Do you face a daily battle with the board? C&IT, in partnership with Cvent, ran a roundtable dinner discussion for corporate planners to talk about their tips and tricks.

New hotel and convention centre in western France

New hotel and convention centre in western France

The €52 million project has resulted in a new convention centre, a sixth hotel and a night-time show at Puy du Fou theme park.

Sponsored: Venue of the week - The RuMa Hotel & Residences

Sponsored: Venue of the week - The RuMa Hotel & Residences

Well-equipped for meetings and events in Kuala Lumpur, RuMa is a member of Leading Hotels of the World.

How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

3 days left to answer our corporate event planner survey

3 days left to answer our corporate event planner survey

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

LATEST JOBS