Jersey: Island update

Investment in venues has seen Jersey's C&I business hold its own during the recession.

Jersey: Island update
Jersey: Island update

Reputed to be the sunniest spot in the British Isles, Jersey has been weathering the dark clouds of the downturn remarkably well. The island's C&I business has remained steady at about 300 events this year, with associations making up the shortfall in the corporate sector. Meanwhile, total delegate numbers are up around five per cent on last year.

Jersey Conference Bureau's general manager, Hamish Reid, says: "It is a challenging period but we offer a sufficient variety of venues and activities that can host a full range of events. The euro's exchange rate has also worked in our favour, with UK organisations that might previously have chosen the continent coming to us instead."

The island's hoteliers have taken the lead in ensuring Jersey's buoyancy, with millions of pounds invested in properties. The Pomme d'Or Hotel's main conference room, the 300-capacity Golden Apple Suite, has reopened following a £1m refurbishment. The Grand completed a £15m revamp last summer and recent arrivals such as the Radisson SAS Waterfront and Cardington House have boosted both the overall capacity and the diversity of Jersey's offering. "The four-star bed stock of Jersey has effectively been doubled in a very short space of time," says Reid.

As such, there's confidence that Jersey is well-equipped to capitalise when the market recovers. John Vibert, sales and marketing director at the island's largest C&I property, Hotel de France, says: "Over the past few years, the conference bureau has pushed hard and the fact we have so much trade is testament to that. What's changed is the realisation of how much you can do, and the fact it is all within easy reach. I'm certainly optimistic. As the recovery comes, Jersey will be perceived as a very good destination."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS